Building Blocks & Magnetics

LEGO DUPLO -Water Park

20,600 

Looking for the best bath toy for toddlers aged 2+? The LEGO® DUPLO® Town Water Park (10989) turns bath time into a fun learning time as kids explore this colourful water park. As well as introducing little water babies to numbers and developing their pouring skills, this set is also easy to clean and simple to store.

Interactive toy packed with imaginative play

This educational toy comes with a flexible palm tree that kids can grow using the 1-2-3 number bricks. Kids fill the tree’s bucket with water to splash the child figure. They can send the little bather down the water slide and launch them onto the cute turtle floatie. By filling up the cloud, kids make it rain down on all the fun elements.

Practical design parents will love

LEGO DUPLO bath learning toys are designed to let grown-ups share in kids’ joyful journey of exploration. When bath time’s over, this floating ring opens so adults can dry it up easily to ensure a hygienically clean bath toy.

• Kids’ educational bath-time toy – Make a splash at bath time with the Water Park (10989) toy, a creative playset for toddlers aged 2+ that develops number recognition and fine motor skills
• Fun toy to build in the tub – This bath-time toy comes with a floating island and turtle ring, flexible palm tree with a water bucket, octopus slide, 2 child figures, a starfish and rain-cloud pourers
• Toy that grows imaginations – Kids build skills and learn numbers in the bath as they stack bricks to make the tree grow and accompany the figures to explore the features of the fun toy water park
• Gift for preschoolers – A hands-on treat for toddlers aged 2 and over for birthdays, special occasions or just because
• Building fun at bath time – This toy playset measures over 22 cm (8.5 in.) high, 25 cm (10 in.) wide and 19 cm (7.5 in.) deep and is part of a range (sold separately) of LEGO® DUPLO® bath toys
• Digital building instructions – The LEGO® Builder app features a digital version of the building instructions included with this set
• Toddler toys that make learning fun – LEGO® DUPLO® toy sets are expertly designed to help toddlers meet development milestones and grow their imaginations as they engage in creative play
• Consistent quality – LEGO® DUPLO® toys meet stringent industry standards to ensure they are easy for little fingers to pick up, place and pull apart: it’s been that way since 1969
• Safety assured – The bricks and pieces of LEGO® DUPLO® sets are tested to the max to make sure that they meet demanding global safety standards

LEGO DUPLO-Big Feelings & Emotions

13,700 

Help toddlers explore their emotional responses with the LEGO® DUPLO® My First Big Feelings & Emotions (10415) cognitive learning toy. It comes with 4 diverse characters, each with 2 different expressions, so preschool kids can change the toy faces to convey the way they are feeling.
Curious toddlers recognise that people come in all shapes and sizes, and this inclusive toy lets them explore how one person can look very different from the next. Toddlers refine their creative and fine motor skills by stacking the coloured bricks to construct the figures. They practice colour-matching by choosing to build the toy characters’ hair and clothes out of the same colour bricks or rebuild the figures using contrasting shades.
This LEGO DUPLO toy comes with bricks of interesting shapes that are engaging for little fingers to explore, putting open-ended creativity into the hands of toddlers.

Features:

• Emotional learning toy for toddlers – LEGO® DUPLO® My First Big Feelings & Emotions set includes 4 expressive characters to help kids aged 18 months and over understand different moods
• Build-and-rebuild toy – Stacking toy comes with 23 bricks, including 8 facial expressions and 4 wig bricks so it’s endlessly customisable and keeps playtimes fresh
• Creative learning toys – By stacking the coloured toy bricks, toddlers match or contrast the characters’ wigs then choose how the LEGO® DUPLO® people are feeling with the expression bricks
• Building fine motor skills – The character toys come with coloured wigs in interesting shapes that are fun for curious little fingers to explore
• Gift idea for preschool kids – Looking for a toy to reward a toddler who’s been on their best behaviour? Reward them with this fun birthday or Christmas gift or anytime treat
• Preschool toy – The bricks and pieces of this LEGO® DUPLO® friendship set have been dropped, heated, crushed, twisted and analysed to make sure they fulfil demanding child safety standards
• Social and emotional role-play toys for preschoolers – LEGO® DUPLO® playsets are filled with inclusive characters and familiar scenes that introduce toddlers to learning through open-ended play
• Dimensions – This 23-piece set includes figures that stand over 12 cm (5 in.) high

 

LEGO DUPLO-Classic Heart Box

10,200 

Bring colour to the playtime of toddlers aged 18 months and over with the LEGO® DUPLO® Classic Heart Box (10909). As parents and toddlers build, play and build again, this imaginative learning toy kick-starts kids’ creative building and delivers developmental benefits that last a lifetime. 

Building toys for toddlers
Little hands can’t wait to get hold of the toddler-friendly bricks and start building. Simple instructions ensure the imaginative play starts without delay. There’s a house, icecream, whale, flower, helicopter and a duck. Each easy-to-build model provides lots to talk about and imaginative stories to role-play. The creative fun continues as kids mix the bricks to build their own creations. 

Build valuable creative skills
LEGO DUPLO playsets put open-ended play and self-expression into the hands of budding builders. With recognisable settings, familiar characters and toddler-friendly bricks, they inspire youngsters with a boundless enthusiasm for playful learning.

Features:

• Colourful brick assortment for creative playtimes – With 15 models and endless free-building fun, the LEGO® DUPLO® Classic Heart Box (10909) is bursting with possibilities for toddlers
• Versatile set with limitless possibilities – Includes 80 toddler-friendly bricks, for little ones to assemble into 15 easy-to-make models that will help hone their building skills
• Share the building fun – Start with the 15 simple models and let youngsters put the ‘I love’ LEGO® letters in front of their favourite build, then help them make creations of their own
• Gift idea for toddlers – looking for a special occasion, birthday or everyday gift? This educational preschool toy brings building fun to the playtimes of kids aged 18 months and over
• Building the world around them – Each of the 15 starter models is an object toddlers will recognise from everyday life that combines with other LEGO® DUPLO® sets for even more creative fun
• Open the box and play right away – thanks to simple instructions that show how to assemble the easy-to-build models, parents and toddlers will be constructing and playing in no time at all
• Learning for little builders – LEGO® DUPLO® playsets encourage open-ended play and deliver developmental benefits using real-life scenarios, familiar characters and free-thinking fun
• Consistent quality – LEGO® DUPLO® preschool learning toys meet strict industry standards to ensure they’re easy for little hands to pick up, place and pull apart: it’s been that waysince 1969
• Safety assured – LEGO® DUPLO® bricks and pieces are dropped, heated, crushed, twisted and analysed to make sure that they meet stringent global safety standards
• At The LEGO Group, we drop, squash, twist, heat, bend, scratch and stretch LEGO® DUPLO® bricks and pieces to make sure every little builder’s DUPLO playset meets the highest global safety and quality standards.

LEGO DUPLO-Daily Routines: Bath Time

4,500 

Help children aged 18 months and over understand their feelings around washing with the My First Daily Routines: Bath Time (10413) learning toy for toddlers. This animal playset comes with 2 elephant toys – a parent and a baby – and a bath, shower and toilet. Parents and preschool kids join their new LEGO® DUPLO® animal friends in the bathroom, enjoying the fun role play of getting the baby clean while exploring the importance of washing routines.
This social-emotional development toy includes a baby elephant figure who wears either a happy or a sad expression to help toddlers play out their feelings around washing routines. This bath time playset is also a great way to spark fun conversations with little ones around potty training.
LEGO DUPLO preschool learning and education toys let toddlers learn through play, develop self-awareness, and help them recognise and explore their emotions.

Features:

• Bathroom toy for preschool kids – Teach youngsters aged 18 months and over about healthy washing routines with the LEGO® DUPLO® My First Daily Routines: Bath Time learning toy for toddlers
• Toddler learning toy – Comes with 2 elephant toys, plus a toilet, bath and shower built from durable LEGO® DUPLO® bricks and elements for playing out fun bath time routines
• Social-emotional development toy – Baby elephant figure comes with sad and happy expressions so toddlers can play out their feelings around bath time routines with their new animal friend
• Gift idea for preschool kids – Treat a toddler who loves animal toys with this simple-to-build anytime treat
• Quality building sets – LEGO® DUPLO® sets’ bricks and pieces have been dropped, heated, crushed, twisted and analysed to make sure they fulfil demanding child safety standards
• Designed to nurture young development – This LEGO® DUPLO® set also helps toddlers develop self-expression and fine motor skills, while showing them how much fun bath time can be
• Big LEGO® learning fun in a small set – When fully constructed, this 15-piece bath time playset measures over 14 cm (5.5 in.) high, 28 cm (11 in.) wide and 8 cm (3 in.) deep

LEGO Duplo-Daily Routines: Eating & Bedtime

13,700 

Help toddlers explore their feelings with the LEGO® DUPLO® My First Daily Routines: Eating & Bedtime (10414) toy. This fun, hands-on toy for kids aged 18 months and over comes with 4 relatable animal toys.
Bedtime and mealtimes can be emotional for little ones, but this early-learning toy lets toddlers express how they feel during these activities. The set comes with 2 cute animal families, both of which include a grown-up and a child. The kitten and bear cub figures come with face bricks with 2 expressions – one side happy, the other sad – making it easy for toddlers who can’t yet talk to show how they feel.
LEGO DUPLO sets are a great way to learn through play. Amid the fun, interactive role play, parents can use the toy figures to explain to toddlers the importance of routines. Toddlers build fine motor skills as they assemble the colourful bricks to construct the 2 house toys. Each routine is colour-coded to make building a breeze.

Features:

• Preschool toy for social and emotional learning – The LEGO® DUPLO® My First Daily Routines: Eating & Bedtime building set helps toddlers aged 18 months and over learn about important daily activities
• Build-and-rebuild toy for toddlers – If you’re looking for the best toy to help little ones understand their feelings, check out this engaging playset that comes with 4 animal family figures
• Early-learning toy for interactive play – Toddlers and parents role-play daily routines, talk through their emotions and build and rebuild the brightly coloured house toys
• Animal toys with lots of character – The bear cub and kitten animal toys come with happy and sad faces, making it easy for kids who may not be talking yet to express their emotions
• Gift idea for little animal-lovers – Makes a fun anytime treat or special occasion gift for preschool kids who are ready to learn about the importance of routines within the home
• A quality product – The bricks and pieces of this LEGO® DUPLO® animal set have been dropped, heated, crushed, twisted and analysed to make sure they fulfil demanding child safety standards
• Skill-building play – LEGO® DUPLO® early-learning toys are expertly designed to help preschoolers develop their social, emotional, motor and creative skills
• Measurements – This 28-piece set measures over 17 cm (7 in.) high, 53 cm (20.5 in.) wide and 13 cm (5 in.) deep

 

LEGO DUPLO-My First Puppy & Kitten With Sounds

20,500 

Children aged 18 months and over can have lots of fun as they learn and build skills with LEGO® DUPLO® My First Puppy & Kitten With Sounds (10977). Listen and learn with adorable animals This adorable animal playset features a cute baby cat and a dog, each made from 2 toddler-friendly pieces. Your little animal fan will love to place their pet in the rolling ring toy. The sound feature included for each animal enhances the play-and learn possibilities further, with noises to indicate time to eat, play, sleep and so on – a great way to teach under-fives about daily routines. Playful learning for toddlers Parents can share precious developmental milestones as LEGO DUPLO toys put open-ended fun, self-expression and joyful exploration into young children’s hands.

Features:

• Pets for preschoolers – LEGO® DUPLO® My First Puppy & Kitten With Sounds (10977) provides playful learning opportunities for pet-loving toddlers
• Cat and dog learning toys – The playset includes a buildable kitten and puppy that make realistic sounds for a variety of situations, plus a pet play hoop
• Build developmental skills – Toddlers put 2 bricks together to make each pet, then care for them, play with them and listen to their needs
• Gift for preschoolers – Give this hands-on playset as a birthday present or any-day treat to toddlers aged 18 months and over
• Toddler-friendly pieces – Each playful pet measures over 9 cm (3.5 in.) high, 8 cm (3 in.) wide and 3 cm (1 in.) deep
• Playful learning – All LEGO® DUPLO® sets are designed with fun narratives, bright colours, diverse characters and plenty of details to give your little learner a BIG start in life
• Consistent quality – LEGO® DUPLO® components meet stringent industry standards to ensure they are easy for littlefingers to pick up, place and pull apart: it’s been that way since 1969
• Safety assured – LEGO® DUPLO® bricks and pieces are dropped, heated, crushed, twisted and analysed to make sure that they meet demanding global safety standards

LEGO DUPLO-Organic Market

13,700 

Introduce toddlers to shopping play with LEGO® DUPLO® My First Organic Market (10983) toy. This cute farmers market lets kids recreate the real world as they weigh items on the scales, pay with toy coins of different values and take their food home in a cute textile bag.

Educational toys that put the focus on fun

Kids can learn about balance as they stack the radish, strawberry, lemon and watermelon toys. All LEGO DUPLO sets are designed to develop self-expression – in this one, each piece of food wears a different expression to bring the creative play to life!

Hands-on educational toys for toddlers

LEGO DUPLO toys put open-ended fun, self-expression and joyful learning into preschoolers’ hands. This set encourages interactive play between toddlers and grown-ups as they role-play the stallholder selling fruit and vegetables or the customer. DUPLO playsets let parents and young children share precious developmental milestones as they build and play together.

Features:

• Farmers market toy for toddlers – Introduce little builders aged 18 months and over to fun shopping play with the LEGO® DUPLO® My First Organic Market (10983) toy
• Feature-packed for lots of play – Includes a toy watermelon, lemon, radish and strawberry, all with different expressions, plus fruit-and-veg scales, 3 coins and a fabric tote
• Imaginative play for little learners – Toddlers weigh the food with the scales, pay with the toy coins, then take their shop home in a textile tote bag
• Gift for kids aged 18 months and over – Caregivers wanting to share precious milestones with their toddlers can give this educational toy as a gift to kids who love shopping play
• Dimensions – Market stall measures over 20 cm (7.5 in.) high, 15 cm (6 in.) wide and 15 cm (6 in.) deep. The scales measure over 16 cm (6 in.) high, 19 cm (7.5 in.) wide and 6 cm (2.5 in.) deep
• Growing imaginations – Expand your little builder’s organic food fun with the Growing Carrot (10981), Fruit and Vegetable Tractor (10982) and Organic Garden (10984) toys
• Step-by-step instructions – This set includes easy-to-follow picture instructions, with a digital version available on the LEGO® Builder app to get anyone new to LEGO building off to a great start
• Educational toys for playing and learning – This LEGO® DUPLO® set helps little ones develop fine motor skills and learn how plants grow as they build and play with their parents and caregivers
• Consistent quality – LEGO® DUPLO® toy playsets meet stringent industry standards to ensure they are easy for little fingers to pick up, place and pull apart: it’s been that way since 1969
• Safety assured – The bricks and pieces used in LEGO® DUPLO® kids’ learning toys are dropped, heated, crushed, twisted and analysed to ensure they meet demanding global safety standards

LEGO DUPLO-Police Motorcycle

5,100 

LEGO® DUPLO® Rescue Police Motorcycle (10967) provides hands-on developmental play that will delight any preschooler aged 2+ with an interest in police work, cool motorcycles and caring for animals.

A police rescue with endless play possibilities
A cute dog has gone missing! Can your little hero help the police officer find the lost pet? There’s a ‘Lost Dog’ poster to put up and an exciting mission to complete. Where is the dog hiding this time? With a cute animal to care for and a friendlypoliceman on a push-along motorcycle, this versatile playset will strengthen preschoolers’ social, emotional and fine motor skills as they play out the real-life adventures of an everyday hero.

Playful learning for toddlers
Parents can share precious developmental milestones as LEGO DUPLO toys put open-ended fun, self-expression and joyful exploration into young children’s hands.

Features:

• Fun police mission – LEGO® DUPLO® Rescue Police Motorcycle (10967) is a hands-on treat for preschoolers with an interest in police work, cool motorcycles and caring for animals
• Inspires imaginative play – The set includes 2 LEGO® DUPLO® figures – a police officer and a cute dog – a ‘lost dog’ poster, plus a cool blue police motorcycle for the officer and dog to ride on
• A fun way to build skills – As kids roleplay imaginative police-rescue stories, they improve their fine motor skills andstrengthen their social and emotional awareness
• Perfect for preschoolers – This hands-on playset is ideal for little police officers aged 2 and up and is also a great way for parents to share precious developmental milestones
• Many ways to play – The motorcycle measures over 1 in. (5 cm) high 3 in. (9 cm) long and 1 in. (4 cm) wide. The set also combines with other LEGO® DUPLO® toys for even more fun
• Story Starters included – A fun picture story based on the playset provides a great wayto introduce children to creative construction and imaginative play
• Playful learning – All LEGO® DUPLO® sets are expertly designed with engaging narratives, captivating colours, diverse characters and fascinating details to give your little learner a big start in life
• Consistent quality – LEGO® DUPLO® components meet strict industry standards to ensure they are easy for little fingers to pick up, place and pull apart, and it’s been that way since 1969
• Safety assured– LEGO® DUPLO® bricks and pieces are dropped, heated, crushed, twisted and analysed to make sure that they meet stringent global safety standards

LEGO DUPLO-Spin’s Motorcycle Adventure

9,700 

Toddlers buckle up for some Super Hero action with this LEGO® DUPLO® Marvel Spin’s Motorcycle Adventure (10424) Spidey playset. This preschoolers’ learning toy lets little webslingers aged 2+ swing in to save the day as they recreate scenes inspired by the Disney+ TV show Spidey and His Amazing Friends.
Perfect for short and fun everyday play sessions, this Spidey fantasy playset comes with a LEGO DUPLO Spin figure, motorcycle toy and a buildable headquarters. Preschoolers drive Spin’s motorcycle over the buildable toy ramp to launch him into action. Amid the battle, little Super Heroes help the Spin toy figure avoid the flying bricks by catching them in his web.
This creative preschoolers’ learning toy encourages logical thinking and fine motor skills as toddlers build the elements and invent a sequence of events. Preschoolers develop self-expression by recognising the emotions Spin might feel amid the action, which helps them begin to understand their own feelings.

Features:

• Spidey playset for little webslingers – Preschoolers aged 2+ who love action play recreate scenes from the Disney+ TV show Spidey and His Amazing Friends with Spin’s Motorcycle Adventure toy
• Creative toy packed with play starters – Includes a LEGO® DUPLO® Spin figure, a drivable motorbike toy, a build-and-rebuild toy HQ and ramp, a web element and a Trace-E robot spider brick
• Toys for preschoolers who love action play – Toddlers role-play being Spin, performing stunts on the toy motorcycle, catching bricks in the web element or teaming up with the spider robot Trace-E
• Preschoolers learning toy – This fun toy helps toddlers develop logical thinking and self-expression while they role-play being Spin, and fine motor skills as they attach and detach the web element
• Gift idea for Spidey fans – Delight toddlers aged 2+ who love toys with wheels with this just-because treat or gift for little ones that inspires anytime imaginative play
• Quality toddler toys – All elements of this LEGO® DUPLO® toy have been tested to the max to ensure they fulfil demanding child safety standards
• Playful learning – LEGO® DUPLO® Marvel toys are expertly designed with colourful, toddler-friendly bricks to develop fine motor skills and imaginative features to encourage open-ended, creative fun
• Measurements – This 24-piece set includes the Spidey webquarters toy measuring over 15 cm (6 in.) high, 29 cm (11.5 in.) wide and 18 cm (7 in.) deep

LEGO DUPLO-Train Tracks

12,000 

Open up endless possibilities for your toddler to make a cool track for any new or existing DUPLO train set with these LEGO® DUPLO® 10882 Train Tracks. With level crossings, stops, switches and a combination of curved and straight track pieces there is so much they can do! Preschoolers will also love to place the red action brick on the track and make any compatible DUPLO train (including 10874 Steam Train or 10875 Cargo Train) stop when it reaches it.

Features:

• Features a straight piece and 10 curved pieces of track, plus 2 stops, 2 switches, a level crossing and a red (stop train) action brick.
• Use this set with the 10874 Steam Train or 10875 Cargo Train to extend the possibilities of your LEGO® DUPLO® train collection.
• Show your preschooler how easy it is to place the red action brick on the track to make any compatible train, such as the 10874 Steam Train or 10875 Cargo Train, stop when it reaches it.
• The toy train tracks included in thisset make an ideal gift for LEGO® DUPLO® train fans and are compatible with your child’s existing LEGO® DUPLO® train collection (the action bricks are not compatible with older DUPLO trains).
• LEGO® DUPLO® products are specially designed to be fun and easy for little hands.
• Combine with 10872 Train Bridge and Tracks for even more track combinations and LEGO® DUPLO® train fun.

LEGO Friends -Adventure Camp Archery Range

6,800 

The LEGO® Friends Adventure Camp Archery Range (42622) building toy for kids aged 6+ comes with Autumn and Nova mini-dolls, a raccoon and lots of sports playset accessories. Girls and boys can act out target practice for real with this exciting set as the bow actually shoots the arrows. See the target flip down when the arrow hits it! There’s a colour-coded difficulty scale so kids can move the target back for a bigger challenge.
Little adventurers can create endless stories with this children’s archery-themed set. Autumn comes with 2 different faces to change her expression as she takes aim. Nova receives the archery badge for her camp activity book. Then Autumn and Nova relax with a sandwich. Watch out for the cheeky raccoon who’s hoping for a bite of the friends’ lunch!
This set makes a great gift idea for kids and comes with the LEGO Builder app for an easy and intuitive building adventure. Here kids can zoom in and rotate models in 3D, save sets and track progress.

Features:

• Archery role play for girls and boys aged 6+ – This buildable Adventure Camp Archery Range building toy for kids comes with 2 mini-dolls and a raccoon figure for children who love imaginative playsets
• Go for gold with the functioning bow and arrows set – Kids can use the toy bow to help Autumn and Nova shoot the arrows at the target to earn the archery badge for their camp book
• Includes 2 mini-dolls and a raccoon figure – Inspire creativity with the characters and have fun with the Autumn mini-doll, which comes with 2 faces to show how her expression changes as she takes aim
• A learning toy packed with stories – Kids can create their own archery adventures with this set as they shoot arrows and use the colour-coded difficulty scale to act out challenges for the characters
• A gift idea for kids who love LEGO® sets and creative play – This building set makes a fun best-friend gift for girls and boys who love building toys, friendship stories and role play
• Explore new passions – Check out other LEGO® toys (sold separately) in the Friends universe, where kids discover diverse characters and locations as they act out real-life adventures
• Measurements – 157-piece LEGO® toy set with an archery range measuring over 8 cm (3 in.) high, 14 cm (5.5 in.) wide and 12 cm (5 in.) deep

 

LEGO Friends -Sea Rescue Plane

10,100 

Kids who love creative storytelling have lots to discover in this LEGO® Friends Sea Rescue Plane (41752) set for ages 6 and up. The set comes with 2 mini-dolls, a whale character and lots of accessories. Kids can help Zac and his mentor rescue a trapped beluga whale. The buildable rescue plane has 2 seats and a storage area. The beach scene includes Zac’s paddleboard and pieces that can be moved so that kids can release the trapped whale.

Boost the fun
Discover an easy and intuitive building adventure with the LEGO Builder app. Here kids can zoom in and rotate models in 3D, save sets and track their progress. This set can be combined with LEGO Friends sets 41736 and 41734 for even more ocean rescue adventures (sets sold separately).

Meet the next generation of Heartlake City
Inspire kids to develop their passions as they explore the new world of LEGO Friends with its diverse cast of characters.

  • Animal rescue stories for kids aged 6+ – Kids who love sea creatures can enjoy their own rescue adventures as they build and play with this fun LEGO® Friends Sea Rescue Plane (41752) set
  • 2 characters and accessories – The set comes with LEGO® Friends characters Zac and his mentor, Dia. There’s also a whale character for kids to rescue from the pieces of wood and rocks on the shoreline
  • Accessories for role play – Comes with a life jacket, paddleboard, paddle, walkie-talkies, binoculars, feeding bottle and a wrench to rescue the whale
  • Let’s tell a story – Kids can act out the drama as Zac discovers the stranded whale while paddleboarding and then calls his mentor, who arrives in the sea rescue plane
  • A gift for kids who love wildlife – This LEGO® Friends set makes a gift idea for any child aged 6 and up who would love to build their own toy rescue airplane and create their own adventures
  • Sized for young builders – The LEGO® Friends Sea Rescue Plane measures over 3.5 in. (9 cm) high, 6.5 in. (17 cm) long and 6 in. (16 cm) wide
  • A helping hand – Discover intuitive instructions in the LEGO® Builder app, where builders can zoom in and rotate models in 3D, track their progress and save sets as they develop new skills
  • A new generation of Heartlake City – In January 2023, the LEGO® Friends universe expanded to introduce new characters and new locations to inspire more role-play adventures
  • A quality product – All LEGO® components meet strict industry standards to ensure they are consistent, compatible and easy to build with: it’s been that way since 1958
  • Safety first – LEGO® Friends bricks and pieces are dropped, heated, crushed, twisted and analyzed to make sure they meet stringent global safety standards